“Everyone is stupid except me!” (Homer J Simpson)

Presenting the first in a short series of videos explaining why you shouldn’t hire me for your PR work.

(I did this in square format. I'm not redoing it - forgive me).

Number 1: 

Don’t hire me if you want somebody to tell you that everything you've done is great.

If you want that kind of thing you can get it elsewhere but what I do is look at it from every side to try and pick holes in what we're offering to people.

This means we can address those holes before we send anything out. When we send something to a journalist or news outlets or whatever, we're wrapping it up in your reputation.

We need to make sure that there's a good reason we're pulling their coat and asking them to have a look at this. We don’t want to waste anyone's time - if you get reputation for that you don't even get looked at.

So if something’s not strong enough to send out to, say, your top-tier media choice 

then I will say so. And there will be a good reason for it - I want your stuff to do well.

But that's what you got to be asking yourself every time - is this strong enough? Who cares about this? 

You only have to look at what's in the news to see what makes the news, so ask yourself, is this strong enough? If not, there are other channels you can go down - social media, blog posts, lots of things. 

We can bank the stuff we've done and look for other opportunities to send it out

when things change in the news. There might be something we can comment on, 

based on what we already have. Then we can strike.

Here’s what I can do for you:

• Media relations

• Media training/interview preparation

• Press releases

• Social and digital animations

• Digital PR

• Campaign planning 

• Monitoring and evaluating results

• Crisis communications

So if that sounds good, please email: hello@two-footed.com.