One of my favourite media relations things is getting people ready for phone interviews. If there’s time we’ll have a run-through, looking at what’s going to be discussed, wider points, who else is on (if anyone), anything that’s happening right now. We'd be well prepared and I’d sit in on the call. Sometimes there isn’t time though and you have to be quick.

I only do this with people who are comfortable with it - and only on a “good” thing, say a book release or what-have-you.
For these ones I give the client a note with some pointers on.
At the top, I put the names of anyone else on the call (ie, the journalist, any other guests) with first name capped and underlined, and what their role is.
I haven’t got a copy of the note to hand but this is the gist of it:
Have a glass of water to hand.
If you can, use a landline. If mobile, don’t use wireless earphones - why take a chance?
Have a notepad and pen, and a spare pen, for if you want to make a note on a point.
Sit up straight and smile when you’re speaking. People can tell.
Have a note with your key points - two words max on each point, large type, well spaced
SO YOU
CAN
EASILY
PICK THEM OUT
(If you’re using a computer screen for this bit, do the same).
If there’s a silence, don’t be tempted to fill it. This is day one, lesson one of journalism training - the other person will always fill an awkward silence. Remember, this isn’t your show.
If you don’t hear something, don’t guess. Ask them to repeat and explain the line dropped.
Your work is great - that’s why they want to speak to you.
Stick your chest out and give ‘em hell.
These are a few easy things that can help relax people, which have worked for me in the past. I’m sure there’s things I’ve missed out here, what about you - any tips?
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