You see loads of this stuff in job ads and when people are looking for freelance support. It doesn't do any harm to be on good terms with a reporter but it guarantees nothing so I don't understand why people still say it.
A 'relationship' might get your email looked at but it's stories that count. If your story's a dog it doesn't matter if you're on emojis-in-email terms - it's not getting used.
"We've never met but this is good"
Some of the best things I've landed were with people I'd never worked with before: The 'God molecule' (Vice), water companies privatisation rip-off (Guardian, Mirror, Sky, BBC etc), Henry VIII jousting ground 'in the wrong place' (BBC London, Forbes, The Times, Express, Star etc), arsonists using crisp bags to cover up their tracks (Mail), how positive thinking can help England end their penalty curse (TalkSport), UK nuclear energy travails (BBC, Times, Guardian etc) and loads more.
All through a good story, with great quotes by people who know their stuff and are available (with details of when and how included in the release). And right at the top, a killer subject line.
You've got six words to get 'em! I really work on this - sending them to myself again and again. Opening on computer, laptop, phone to make sure they work. Always asking, would I read this?
Journalists get hundreds of emails a day so you need to stand out. Think about your work emails when you've been off for a week. Imagine that all day and every day.
Give yourself the best chance by getting to the point quickly. I can do this for you. Contact me now!
I just put some of this text into Napkin, a free to use AI image generator, which I read about in Mark Rofe's excellent Digital PR newsletter, which you can subscribe to via his Twitter/X. This isn't bad at all.
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