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Writer's pictureNeil Mckeown

Good PRs have good news sense

There's always lots of discussion on what makes news (lots of things in different ways is the short answer). Announcements sometimes do but they have to be big if it's for the mainstream media (trade and specialist is different), especially national.





Be brutal with yourself - who cares? A really good way to start is, have you told anyone at home about this? What about your mates? 


If you haven't then it's probably not at the threshold. If you don't think it's interesting enough for the people you know, Channel 4 News probably won't go for it.

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