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Revealed: secret to winning penalty shootouts
If this weekend’s FA Cup semi-finals go to spot kicks, supporters need to be “gagging” for penalties to help their team through, a...
Neil Mckeown
Apr 243 min read


Revealed: simple equation to show if something's worth doing
There was an astonishing interview by Hannah Ingram-Moore on ITV last week . She's got a book coming out so presumably was on there to...
Neil Mckeown
Mar 112 min read


Third of UK women suffering “high anxiety”: new report
One in three UK women (34%) is suffering from “high anxiety” levels, according to new research. This figure rises to 40% for women and...
Neil Mckeown
Mar 53 min read


“Everyone is stupid except me!” (Homer J Simpson)
Presenting the first in a short series of videos explaining why you shouldn’t hire me for your PR work. (I did this in square format. I'm...
Neil Mckeown
Jan 232 min read


Good PRs have good news sense
There's always lots of discussion on what makes news (lots of things in different ways is the short answer). Announcements sometimes do...
Neil Mckeown
Oct 29, 20241 min read


"PR sought - must have great contacts"
You see loads of this stuff in job ads and when people are looking for freelance support. It doesn't do any harm to be on good terms with...
Neil Mckeown
Oct 14, 20242 min read


Get your client interview-ready with these simple PR tips
One of my favourite media relations things is getting people ready for phone interviews. If there’s time we’ll have a run-through,...
Neil Mckeown
Oct 8, 20242 min read


Euro 2024 food map gets fans drooling
Football fans heading to Euro 2024 in Germany needn’t pine for their favourite food, thanks to a new map showing where everyone can enjoy...
Neil Mckeown
May 22, 20246 min read


Bat signals, yoga and rubber Johnnies - PR ideas that never happened
Umpteen years working in PR has seen loads of ideas get torpedoed. Most deserved it but here are a few that could have made it. Getting...
Neil Mckeown
Feb 20, 20242 min read


“Fuel poverty” drives search for cold weather help
Britain is searching for help as it heads into a cold snap, according to research by a UK charity. “Cold weather payments” searches up...
Neil Mckeown
Feb 5, 20242 min read


London enjoys "what's not sh!#e!" Public Relations stunt
A digital screen with the phrase "Everything is NOT sh!#e!" went around London on Monday 15 January. The aim was to remind people there...
Neil Mckeown
Jan 17, 20242 min read


Clearer communication can help us love Just Stop Oil
One of the most interesting organisations around at the moment is Just Stop Oil (JSO). They are dynamic and very creative with their own...
Neil Mckeown
Nov 7, 20234 min read
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