Revealed: simple equation to show if something's worth doing

There was an astonishing interview by Hannah Ingram-Moore on ITV last week. She's got a book coming out so presumably was on there to hawk that.

The problem, of course, is there is only one story about the Captain Tom charity to-do, and her image in particular is horrific. 

The Moores family reputation has been in the crapper so long it’s arguable it can never be cleaned up. 

This picture is not relevant to the story but it breaks up the text. It's stuff I've done previously

Gawd knows what she was thinking but this clip is the perfect intersection of arrogance, let’s be kind and say “naivety” and lust for exposure.

Ingram-Moore is up against Rob Rinder, who is very sharp, a barrister and extremely comfortable on live TV. He gives off an air of likability and reason - not always like - which makes him a very testing “opponent”.

Broadly speaking, I’d generally advise taking the chance to get your point across - to do interviews - if only to have something on the record. But only if you're going to have half a chance. 

It has to be well planned, thought through, every possible attack point looked at.

You have to “what-if” the crud out of it. And even then, you have another look at everything.

Working at Millwall FC taught me to look at everything in terms of: what do we gain by doing this, what could we lose by not doing this.

In both cases here, I'd argue the answer is "nowt".

If you have some stuff you need "what-if"-ing the crud out of, let me know and it shall be done.